Demographic and psychographics

 Task 1:

1. Media companies groups anre classified by demographics such as age, gender, income, ethnicity and location to identify who their products are aimed at.

2. The seven psychographic groups used by Young and Rubicam (Y&R) are:
Reformers
Explorers
Mainstreamers 
Aspirers
Succeeders
Strugglers
Resigners

3. I would say I belong to the Explorer and Aspirer groups. I am an Explorer because I enjoy trying discovering new interests and keeping up with trends. I am also an Aspirer because I like fashionable products, technology and having steps to success.

4.Class: Mainly working and middle class
Age:18-35
Gender: Primarily Female due to girl stereotypes like girl entertaining Gossip 
Ethnicity:Aimed at a wide range of backgrounds.

5.The main groups to read are aspirers and Mainstreamers because aspirers enjoy the celebrity lifestyle with the add-on like luxury and beauty products whilst Mainstreamers enjoy drama and gossip.

6.Class: Middle to working class 
Age:25-65 
Gender:Mixed, baking appeals to everyone 
Ethnicity:Everyone,No particular racial group

7.The British bake off targets Mainstreamers and Reformers due to Mainstreamers loving popular tv show/films which are highly praised.Reformers love being creative and experimenting whilst learning.They may see this as a sustainable, consistent hobby whilst nitpicking specific concepts of food.




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