WaterAid

1. Point:The advertisement purposefully uses traditional charity advertising tactics to break through audience and shock the viewer into paying attention.

Evidence: Displaying suffering children,It shows a Written media codes show symbolise the ''not graves'', to so make the audience sympathetic towards the dying people in Tanzania due to unsatisfactory hygiene.

Terminology: Water aid uses a short slogan to make the ad memorable to viewers whilst staying on course with the objective of the aid.

Analysis : Perhaps, Water aid intends to raise awareness for hygiene in certain parts of Africa and what we can do to aid and support this in those regions.

The denotations of this adverts is someone lips with lipstick applied with bandage on their mouth.

The connotations for lipstick are to be pretty or to impress others. The red symbolises love and kindness for all people. The bandage connotes to being hurt from something. I believe that the publisher intended to done this to courage the viewer to be themselves rather than the traditional boring girl that was ideal for the target audience(females).